4. Can you think of an industry that is dominated by only 2-3 firms? What is the nature of the product? Would it be easy to begin offering the product or service? Do you feel that the prices of the products they are offering are fair?
Though there are many firms in soft drink industry but in markets like India and pakistan only 2 companies Pepsi and coca cola share major part of the market. The product is soft drinks.In this market it is difficult to offer product or service because these firms are well established and have brand loyalty. Besides they are reaping economies of scale. In other words there are strong barriers to entry. We think prices are fair. The reason is stiff competition between them. We can see that by noticing that even drinking water bottles are offered by other firms at Rs 20-25 per litre while Pepsi and coca cola offer more things in their soft drinks apart from water at just about Rs 30 in india
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