Should Big Pharma be permitted to set its own pricing structure?"
That would result in setting prices higher than the rational prices which will create deadweight loss for the society. Medicines are esstential for the society welfare and are need so regulated prices would enable to keep them in limits. However, it does not mean that the regulated should have full authority without any pricing formula because keeping low prices will discourage investments in healthcare R&D which is again not expected from society welfare prospective.
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