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Pathos and ethos are frequently used in modern advertising but logos are rarely used, but this...

Pathos and ethos are frequently used in modern advertising but logos are rarely used, but this wasn't always the case. Advertisers used to simply list all the positive qualities of their product.: Why do you think that advertisers don't use logos as much anymore?

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Answer #1

Ethos is a way to persuate consumer by credibility of persiader or company I. e. It reflect the ethical value of company in their business work.

Pathos:it is a way of persuasion or convincing people through use of emotion response continuously.

Logos: it is a method using logical things about product or company to persuate people. But it's not a good way to persuate as logical things are sometime make people aware of other good choice than their own products and most of the time people don't believe on logical things as they believe in emotional one as human tendency .

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