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In a 2-3 page paper, cover the following; Analyze why marketers should be concerned about consumers'...

In a 2-3 page paper, cover the following;

Analyze why marketers should be concerned about consumers' assessment of products prior to purchase

Analyze why marketers should be concerned about consumers' assessment of products after a purchase

Why does the word of mouth of consumers of a product often affect potential consumers more than advertising?

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