Question

How can you use the four Product Attributes to implement a Product Differentiation Strategy?

Answer 1

Product attributes:Product attributes are the descriptors we use to define kinds of products.for example we could describe a tshirt by the color and size.These attributes mean that in the real physical world your store may only carry one red shirt but you have three sizes or three variations.

Product attributes to implement a product differentiation strategy:

In a competitive business world,companies should constantly examine their product and services to better serve customers.what worked and yielded profits last year may not work as well this year.product differentiation and positioning are key parts of a company's marketing strategy and are necessary to keep ahead of competition.they also require an innovative sprite coupled with careful analysis.