Question

You are the market research director for a consumer product company. You have been asked to...

You are the market research director for a consumer product company. You have been asked to evaluate China as a potential market for your company’s products and begin a search of secondary data. What are types of information you would consider in assessing China? How would you find information on these issues?

  • Use research and outside sources to support your position.

Please respond in 200-250 words

Homework Answers

Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
You have been asked to evaluate the attractiveness of several potential market segments. Waht criteria should...
You have been asked to evaluate the attractiveness of several potential market segments. Waht criteria should you use to evaluate those segments? Why are these appropiate criteria?
You are employed by an organisation as a bookkeeper and have been asked to create a...
You are employed by an organisation as a bookkeeper and have been asked to create a strategic plan to guide the organisation through the next five years. You consider this to be outside your brief as a bookkeeper and after consulting with the management find they have no one else they believe capable of creating or coordinating the development of the strategic plan. The organisation’s management accept creating a strategic plan is not a part of a bookkeeper’s duties, so...
You are the NEW Brand Manager Team for Asian Markets. You have been given a very...
You are the NEW Brand Manager Team for Asian Markets. You have been given a very strange foreign product to Market in China, India or Japan. Your product has been approved to be sold in Asian Markets in Large Supermarkets. Answer the following Questions: --How will you POSITION the Product? -How will you MARKET the product to meet global issues? -How will you EVALUATE your success or failure in the new Market?
You have been asked to conduct a study related to consumer loyalty toward three different retail...
You have been asked to conduct a study related to consumer loyalty toward three different retail formats (i.e., department stores, specialty stores, and off-price retailers). After gathering background information, you decide to focus your study on three research streams; retail service quality, consumer satisfaction, and consumer loyalty. You are interested in finding out whether any differences exist in terms of consumers’ perception of retail service quality between those who patronize department stores, those who patronize specialty stores and those who...
You are the head of worldwide product for Dynasty International – a large CPG (consumer product...
You are the head of worldwide product for Dynasty International – a large CPG (consumer product goods) company that makes and markets shampoo, conditioner, etc. PLEASE FOCUS JUST ON BASIC HAIR CARE FOR THIS EXAM. SHAMPOO AND CONDITIONER – ONE LINE PRODUCT LINE You are considering entering a specific, RURAL China market (Western China) for your line of shampoo, where most people earn less than $2 per day. Still, it’s an opportunity that you don’t want to miss. At first...
As a marketing consultant for a chain of hair salons, you have been asked to evaluate...
As a marketing consultant for a chain of hair salons, you have been asked to evaluate children as a potential segment for the chain to target. Write a memo to your client (Jane Brown) showing your evaluation of the kids’ segment against the four criteria for successful market segmentation listed in your textbbook. NOTE: Don't Copy and Paste from other source!!
Early adulthood is an important stage in our development. As we transition into adult life, many...
Early adulthood is an important stage in our development. As we transition into adult life, many challenges await us. For many of us, this is the time that we begin the search for lasting relationships, including our potential marriage partner. However, there is some debate over whether or not emerging adults are ready for such a long-term commitment. Read https://www.huffingtonpost.com/2014/03/11/divorce-cohabitation-stud_n_4936928.html . For decades the research on cohabitating has been dismal, but recent studies paint a different picture. The author of...
In a market research study, members of a consumer test panel are asked to rate the...
In a market research study, members of a consumer test panel are asked to rate the visual appeal (on a 1 to 10 scale) of the texture of dashboard plastic trim in a mockup of a new fuel cell car. The manufacturer is testing four finish textures. Panelists are assigned randomly to evaluate each texture. The test results are shown below. Each cell shows the average rating by panelists who evaluated each texture. Research question: Is mean rating affected by...
In a market research study, members of a consumer test panel are asked to rate the...
In a market research study, members of a consumer test panel are asked to rate the visual appeal (on a 1 to 10 scale) of the texture of dashboard plastic trim in a mockup of a new fuel cell car. The manufacturer is testing four finish textures. Panelists are assigned randomly to evaluate each texture. The test results are shown below. Each cell shows the average rating by panelists who evaluated each texture. Research question: Is mean rating affected by...
Discuss the varying degrees of ethics found in organizations you have been involved with (community organizations,...
Discuss the varying degrees of ethics found in organizations you have been involved with (community organizations, schools, teams, workplaces, and so on). How did you know you were (or were not) part of an ethical organization? Refer to your textbook as needed to help inform your response. Think about a current or potential future role in which you have been asked to create an information FAQ for an organization. What are your ethical responsibilities with regards to creating accurate, clear,...