Answer : Media planning is very important component in a
Marketing strategy process. The two basic media roles are as
follows :
- Analysis the nature of the market in which the firm has been
selling it's product. The main objective is to analysis the how to
grab attention of our Target customer in best possible manner.
- Evaluating each and every media channel effectiveness in
placing the message of the product through advertising in the front
of the potential customer. Basically it is analysis which media
should be used in systematic and logical manner.