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What are two basic media roles (in media planning)?

What are two basic media roles (in media planning)?
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Answer : Media planning is very important component in a Marketing strategy process. The two basic media roles are as follows :

  • Analysis the nature of the market in which the firm has been selling it's product. The main objective is to analysis the how to grab attention of our Target customer in best possible manner.
  • Evaluating each and every media channel effectiveness in placing the message of the product through advertising in the front of the potential customer. Basically it is analysis which media should be used in systematic and logical manner.
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