Question

If a consumer buys an item through a catalog over the phone with a credit card and the item is delivered by FedEx, is FedEx a channel member? If yes, what flows do they perform?

Answer 1

The firms a company partners with to actively promote and sell a product as it travels through its marketing channel to users are referred to by the firm as its channel members (or partners). Since FedEx helps in delivering the item to ultimate consumer it is a channel member.

the flows performed by them are :

The product flow refers to the movement of the phy~ical product from the manufacturer through all the parties who take physical possession of the product until it reaches the ultimate consumer

Backward/reverse flow- reflects customers paying bills.