Question

. Illustrate the factors of country attractiveness for a market-seeking company

Answer 1

Country attractiveness means that firms want to determine how suitable a country is in terms of its external business environment and want to determine the ease of doing business in the country.It basically determine country attractiveness to the international investors.

Factor of country attractiveness are

1-cost ,in which business prefer a country which is less costly and more profitable.

2- political factor,in which government rule and regulation for doing a business in a particular country..

3- inflation,if the country has high inflation then purchasing power of decreases so demand decreases hence business is slow.

4-cultural factors,it includes education, language, color, religious, social and family system.