Question

Is it useful/prudent to draw on existing measures to measure abstract and subjective constraints such as ‘customer loyalty’? Justify your ‘yes’ or ‘no’ answer.

Answer 1

Attracting on existing measures to quantify abstracts and subjective constraints is helpful, so as to keep away from re-imagining the wheel, take into account contrasting the outcomes came to and results represented in the writing, yet this ought to be done cautiously and fundamentally, so as to ensure that the measures utilized are adjusted to the issue under investigation and considering the situational factors and social contrasts.

Likewise, Selection of a measure from writing requires focusing on who built up the measure, when and for to what extent was it utilized, so as to ensure that the measure is very much created.

Also you must know the four types of scales/data i.e. nominal, ordinal , interval and ratio. Interval level of measurement is more likely to be sophisticated and useful to use as it quantifies data.