Question

A product can be differentiated through

A. marketing.

B. physical changes to the product.

C. creating barriers to entry.

D. Both A and B.

A multinational enterprise is defined as a company that

A.

has board members from a variety of countries.

B.

exists primarily to avoid taxes.

C.

has stock that is publicly traded in many countries.

D.

controls production assets in more than one country.

Answer 1

Q.1 option d is the right answer because marketing provides the brand image which makes a different product. A physical change means a change in physical properties. physical properties include shape, size, color, volume, and density that also make a different product.

examples coca cola and other competitors: coca cola has a brand name while others are not because of coca cola has brand marketing and sales promotion. apple has good properties in volume and camera in respect to another mobile.

Q.2 A multinational corporation (MNC) has production assets in more than one country. Such companies have offices in different countries that are coordinate by global management.

so option d is the right answer.