A supermarket is a local monopoly that sells many grocery
products, using markup pricing.
That is, its price for a product is P = c(1 + m), where c is how
much it pays for each unit of the
product from producers, and m is the markup it adds to the product
when selling to consumers.
Products may differ in the price elasticity of demand
If the price elasticity for a good is –6, what will be the supermarket’s optimal markup for the good?
The store sets m = 60% for a freshly baked cake but m = 10% for some frozen good. Based on this information, which of these two products has more elastic consumer demand?
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