Over the years, the market for instant noodles in Indonesia has developed into a duopoly market where two companies Indofood (Indomie – Firm 1) and Wings Food (Mie Sedaap – Firm 2) are competing. Nevertheless, as the first entrant, Indomie has created advantages which rendered it as the market leader.
The inverse demand function for the market is P = 100 – 0.75(Q1+Q2), and the cost function for both Indomie and Mie Sedaap is identical and given by Ci(Qi) = 4Qi.
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