Year 2020 has seen some major changes in e-commerce, namely :
1. The use of Augmented Reality, specifically by furniture provider websites or the fashion websites. This helps customer visualise the good in 3D to see how the product actually looks.
2. Voice Search option is now being explored by the people in rural areas for ease of access.
3. Artificial Intelligence application by various websites is helping companies lean the purchase pattern and likings of consumers to provide better and personalised offerings to the customer
4. With COVID – 19 problem, the customers of brick and motor have started to shift towards e-commerce options which are deemed to be safer.
5. Chatbots have been on a greater use, especially these days of COVID 19 as providing human assistance has become difficult.
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