Question

Question 123

Enchante Inc. is a high-end perfume manufacturer. It slashed the price of its brand of perfume "Entice" by 5 percent, which resulted in a 20 percent increase in sales. Estimate the price elasticity for Entice.

4

5

20

100

Question 128

Which of the following organizational growth strategies seeks to find new customers for existing products?

		Diversification
		Product development
		Market development
		Market penetration

Question 129

Identify the form of publicity used for providing support for and associating an organization's name with events, programs, or even people such as amateur athletes or teams.

		Sponsorship
		Mentorship
		Public service announcements
		News conference

Answer 1