Question

I imagine for a moment that you are in charge of marketing for Burton Snowboards. you...

I
imagine for a moment that you are in charge of marketing for Burton Snowboards. you and your team are about to update your long-term marketing plans and you believe that analizing the marketing environment is a vital first step. consider how changes in each dimension of the marketing environment could affect burton and develop at least one positive and one negative escenario for each area. stretch your imagination as you consider the possibilities keeping in mind that sometimes the more significant opportunities and threats come from unexpected directions

Business   Economics   
0 0
Add a commentTranscribed image text
Next >

Homework Answers

Answer #1

Positive Scenario: I would change the look of the snowboards, perhaps the shape, size and the color. I would try and make it available in more stores and for a reasonable price, also that the consumers will like the new snowboards and purchase them.

Negative Scenario: If I were to change the shape, size and color of the snowboards, the consumers might not like them. If they don’t like them, then they are not going to buy the snowboards and Burton Snowboards will be out of a lot of money.

0 0
Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Log In

Sign Up

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
Assignment: Environmental Forces and Trends Environmental forces and trends (i.e., competitors, new technologies, socioeconomic, population and...
Assignment: Environmental Forces and Trends Environmental forces and trends (i.e., competitors, new technologies, socioeconomic, population and business factors, and changing regulations) can have a tremendous impact on the success of an organization’s marketing plan. Therefore, it is important for health care leaders to continuously assess the strengths, weaknesses, opportunities, and threats (SWOT) of these forces and trends to ensure that their organizations are applying the appropriate marketing strategies. For this Assignment, you need to conduct a SWOT analysis of an...
BUS314 - Marketing Management A) A SWOT analysis identifies a firm's strengths, weaknesses, opportunities and threats....
BUS314 - Marketing Management A) A SWOT analysis identifies a firm's strengths, weaknesses, opportunities and threats. Consider where you work or our university. Identify at least one item for each condition in SWOT. For example, e-Commerce might give your company an opportunity to expand to different markets. However, lacking modern technology might be a weakness. B). The American Marketing Association provides a set of ethical values for its members. Marketers have a professional responsibility to maintain the highest of ethical...
As you learned in this week's reading there are a lot of social psychological factors that...
As you learned in this week's reading there are a lot of social psychological factors that influence beliefs and behaviors, especially those associated with discrimination, stereotyping, prejudice, and mob behavior. Take a moment to watch this brief video on mob mentality: https://www.youtube.com/watch?v=mV0z9NV6Qas ( Prudential Everybody's Doing It )Keeping in mind how individuals' behavior changes when in a group environment, consider and respond to the scenario below. Consider your motivation in your answer. Consider the implications to your chosen response. What...
Q.1. Operational marketing is A. The classic process that aims for a market share objective with...
Q.1. Operational marketing is A. The classic process that aims for a market share objective with tactical actions (4 P) B. The mix marketing C. The process STP (segmentation, targeting and positioning) D. A and B E. All these responses Q.2. The actions of strategic marketing are: A. To conduct an analysis of the opportunities and threats that characterize the market B. To define the strategic directions that will be implemented on the market C. To conduct the STP process...
Imagine for a moment that you have a 15 year-old daughter. She's always been a good...
Imagine for a moment that you have a 15 year-old daughter. She's always been a good student and gets good grades. She's helpful around the house, active in soccer and basketball, and has always shown you good judgment in making decisions on her own. Since last summer, the end of middle school and start of high school, she has become quite tight with a group of girls she's known since childhood. They are in the same classes, live close to...
Instructions Read the following case study and answer the questions. Starbucks: Changing Value Proposition Overview Christine...
Instructions Read the following case study and answer the questions. Starbucks: Changing Value Proposition Overview Christine Day, Starbucks’ is a senior vice president of administration in North America. Day, however, was not feeling very happy, in part because Starbucks’ most recent market research had revealed some unexpected findings. “We’ve always taken great pride in our retail service,” said Day, “but according to the data, we’re not always meeting our customers’ expectations” Day and her associates had come up with a...
Please read through the article below and answer the question at the end of the article....
Please read through the article below and answer the question at the end of the article. High-Performing Teams Need Psychological Safety. Here’s How to Create It “There’s no team without trust,” says Paul Santagata, Head of Industry at Google. He knows the results of the tech giant’s massive two-year study on team performance, which revealed that the highest-performing teams have one thing in common: psychological safety, the belief that you won’t be punished when you make a mistake. Studies show...
Answer the following questions from the information below a. What are the organization's marketing goals? b....
Answer the following questions from the information below a. What are the organization's marketing goals? b. What are the symptoms of the problem? In other words, which of the organization's marketing goals mentioned in section a., above are not being met? c. What is the organization's problem? Look at the symptoms and make a judgement about what their cause may be. Do not confuse symptoms with problems. Problems cause symptoms. d. Perform a SW/OT analysis: -What are the organization's internal...
THE CASE OF THE MEXICAN CRAZY QUILT “The mission of the project which you will head...
THE CASE OF THE MEXICAN CRAZY QUILT “The mission of the project which you will head is to get our new Mexican subsidiary ready for take-over by Mexican managers. My hope is that you will be able to do this in about two years,” explained Robert Linderman, president of Linderman Industries, Inc., to Carl Conway, newly appointed manager for “Operation Mexicano.” Conway had been hired specifically for this assignment because of his experience in managing large defense projects in the...
The assignment summary sheets will be submitted week 14 with Test 3. You are to personally...
The assignment summary sheets will be submitted week 14 with Test 3. You are to personally experience the power and satisfaction of developing these skills firsthand and to reflect and write about this experience. Over the years, many students have shared amazingly rewarding experiences as they worked on these skills. The assignment will be evaluated and be weighted as 5% of your final mark (together, they are worth 20% of your mark for Test 3, which is worth 25% of...
ADVERTISEMENT
Need Online Homework Help?

Get Answers For Free
Most questions answered within 1 hours.

Ask a Question
ADVERTISEMENT