Question

I
imagine for a moment that you are in charge of marketing for Burton Snowboards. you and your team are about to update your long-term marketing plans and you believe that analizing the marketing environment is a vital first step. consider how changes in each dimension of the marketing environment could affect burton and develop at least one positive and one negative escenario for each area. stretch your imagination as you consider the possibilities keeping in mind that sometimes the more significant opportunities and threats come from unexpected directions

Answer 1

Positive Scenario: I would change the look of the snowboards, perhaps the shape, size and the color. I would try and make it available in more stores and for a reasonable price, also that the consumers will like the new snowboards and purchase them.

Negative Scenario: If I were to change the shape, size and color of the snowboards, the consumers might not like them. If they don’t like them, then they are not going to buy the snowboards and Burton Snowboards will be out of a lot of money.