Question

With the successful entry of smartphone companies, was the camera market at a point of saturation? If so, should Canon continue to rebuild its core competencies in cameras to regain market share from the smartphones or should it look to diversify into new markets?

Answer 1

Yes, with the successful entry of smartphone companies the camera market has got down on a huge node which isn't something desired for those markets. Though one improve its core competencies, things might not alter a large scale as smartphone has now become a necessity when clubbed with some exciting camera features, it would be difficult for people to shift towards camerasand this makes it worthy to consider it as a reason to diversify into new markets all in all.