Question

can somebody tell me what marketing structure Adidas is using now?

Answer 1

We know that Adidas is a multinational company that designs and sells shoes accessories and cloths. The present market strategy of Adidas is:

1. Speed: The company aims to become the first true fast company. It means fast consumer needs, Fast internal decision making

2. Cities: The company centres its effort around six global cities such as Loss angles, New York, London, Paris, Shanghai, Tokyo

3. Open source: company plans to invite athlets, Conumers and partners to the part of brands.