Quip was founded to prove that good design would have a
bigger impact on oral health than quick fix gimmicks.
Quip's journey began at a neighborhood dentist in New York, and a
suggestion to use "the cheapest electric brush available" to fight
the common, and damaging, habit of brushing too hard. It turned out
that years of toothbrush "innovation" had barely improved the
humble toothbrush and, instead, had only served to overshadow the
far more damaging, habitual problems that still persist. Brushing
too hard, not brushing long enough, not brushing twice a day, not
replacing your brush and not going to the dentist are issues that
are ignored yet have a far bigger impact on oral health than a
"Bluetooth Ultra Sonic" toothbrush alone could ever have.
As designers, this challenge excited us. Unshackled by the
constraints of a board room, marketing team or finance department,
we were uniquely positioned to set out with the honest aim of
solving these core problems without bias, using the product and
user experience design skills we knew best. We soon realized that
there were three main causes behind the core problems: over-complex
and confusing functionality, over-designed and clunky products, and
a total lack of services to cater to the modern lifestyle. So we
set about creating a more honest, accessible and simple oral care
line that would cut out the excess to help focus on the basics that
really matter.
After years of user research and design, the core components of
quip came together. A simple service that focused on the dental
tips and tools that really matter, cutting out those that don't.
However, the only way for us to truly simplify and remove the
excess, was to base quip online, cutting out the middle man and
bringing the benefits we worked so hard for, directly to you. By
doing this, we can improve every aspect of your experience, from
design to delivery, and provide the best experience at the best
price, without interference. We are quip, and we are the modern
bridge between you and your dentist, and this is just the
beginning...
Quip’s promise to our customers is that we “align with dentist advice and put what is best for your teeth before all else, to never stop improving our products and reduce our environmental impact, to strive to be available 24/7, and become your one stop solution for oral health.”
Ans: Quip was launched in 2015 that sells electronic toothbrushes. QUIP eliminated the extraneous details in the common toothbrushes and minimized the designs with only the beneficial features. When the competitors of QUIP focused on the affordability of the product, sustainability, and gimmicky gadgets, QUIP focused on the enjoyability, accessibility, and simplicity factors. The message that QUIP puts forth is better oral health by using its product which has simple designs and high functionality. By adopting this holistic approach, they convey the message of credibility and authenticity in caring people's oral health.
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