Samsung sells its smartphones to competitive wholesalers who, in turn, sell the phones to the public. To maximize its profit, Samsung produces the quantity of smartphones that sets the _____ of a smartphone equal to the _____ of a smartphone.
A.
retail marginal revenue; marginal cost of production
B.
retail price; marginal cost of production plus the marginal cost of distribution
C.
wholesale marginal revenue; marginal cost of production
D.
retail price; marginal cost of production
ANSWER-
Under perfect competition a firm maximises it's profit at a point where marginal revenue is equal to the marginal cost.
So, Samsung sells its smartphones to competitive wholesalers who, in turn, sell the phones to the public. To maximize its profit, Samsung produces the quantity of smartphones that sets the retail marginal revenue of a smartphone equal to the marginal cost of production of a smartphone. As is will be the point where samsung will maximize it's profit.
Hence, the answer is (A) retail marginal revenue; marginal cost of production
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