Question

A firm has sustainable competitive advantage under which of the following circumstances? Group of answer choices...

A firm has sustainable competitive advantage under which of the following circumstances?

Group of answer choices

The capability is costly to imitate

The capability is rare

The capability is valuable

The capability is non-substitutable

all of the above

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Answer #1

Answer: All of the above

According to the VRIN analysis, the firm is said to have sustainable competitive advantage only if its products are process are valuable, rare, non-imitable, and non-substitutable. The competitive advantage should add some value to the business and also, it should be rare. A competitive advantage will be common if it is not rare. So, the firm will not gain any special advantage. The competitive advantage should be tough for the competitors to imitate. If any other firms could imitate this, it can't sustain the competitive advantage. And, also the competitive advantage should not be substituted with any other technology.

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