Question

On the basis of amazon company answer the following question.

Strategic planning and linkage to strategic marketing.

Answer 1

Strategic planning of Amazon company is based on its one primary objective which says that to link the digital seamlessly and to brick and mortar the experience of shopping so as to be every single purchase made. Another strategic planning of amazon is that they don't give to much importance to their competitors as they are high focused on their customers.

Amazon strategic marketing is just on the top. They just anyhow attract the customers to bring to their product page then convert them to their selling or permanent customer .On the basis of which amazon has made a huge profit this year in holidays. Amazon marketing strategy is based on their 5 main components. That is Amazon marketing services, affiliate marketing, Direct marketing, Amazon SEO and review