Question

Is FIJI Water a leader in the “green” movement? Compare/contrast with other bottled water companies

Answer 1

Solution:-Yes,FIJI is Water a leader in the “green” movement.FIJI Water is definitely a leader in the “green” movement as evidenced by its rigorousinitiatives, which are focused on making its product, mineral water, environmentallyfriendly. Over the years, FIJI Water has strived to have a carbon-negative product. InNovember 2007, FIJI Water announced a carbon-negative marketing campaign that wasintended to be a broader plan to make its bottling, packaging, and transportation of itsproduct more environmentally friendly. Since 2008, FIJI Water has been a carbon-negative brand. It is considered to be the first and only major bottled water company tomake this commitment under which it continues to offset 120 percent of its emissions. Itspeer companies such as Coca Cola (Dasani and Smartwater), PepsiCo (Aquafina).