Question

Pearce and Lee (2005) states travel motivation could be identified as patterns and combinations of multiple...

Pearce and Lee (2005) states travel motivation could be identified as patterns and combinations of multiple motives that are influenced by previous travel experience and age. Discuss the differences between internally-oriented and externally-oriented motives as explained by Pearce and Lee.

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Answer #1

Pearce and Lee (2005) contended that tourists are primarily motivated by a core group of motives across different experience levels that include self-development, relationship, novelty, and escape or relaxation. The difference between externally and internally oriented motives is that in externally motivated behavior, rewards are computed outside the agent and imposed to it, whereas in internally motivated behavior, rewards are computed inside the agent and self- determined.

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