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Middleton et al. (2009) presented an adapted model of consumer behavior for tourism for the service...

Middleton et al. (2009) presented an adapted model of consumer behavior for tourism for the service industry. Explain the three main components of this model as applied to a person deciding to stay at a hotel.
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Answer #1

The three main components of model are :

  • Need recognition- Here person identifies as to why he needs a stay at hotel and what are his motivation to stay at hotel
  • Information search- Here person searches for different hotels within area of his choice and takes calibrated view
  • Evaluation of alternative - Here person compares and assessing the best hotel for offers and other paramaters of his choice.

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