Question

Morrison (2009) outlines a marketing mix structure as applied to tourism and hospitality. Explain why partnerships are important for small tourism operators.

Answer 1

Partnership helps small tourism operators cut down on costs of administration and customer acquisition and helps garner better customers market share through referral.

Overall cost synergies and increased revenues with better resources optimization is observed. It also helps in leveraging better marketing tactics and operational effectiveness is seen as overlapping resources are eliminated making them better sustainable in long run.

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