Question

1.For segmentation to be effective, it should be based on clear criteria.
Critically evaluate the criteria you can use for effective segmentation

Answer 1

Effective segmentation means segmentation of market .for effective segmentation it must be measurable,it should be substantial,it should be accessible,it should be differentials,it should be actionable.when we are talking about measurable then it means that the size of market as well as purchasing power and profiles of the segment needs to be measured.substantial refers to the fact that the market segment are large or profitable enough to serve.it should be accessible that means the market segment needs to be effectively reached and served.differentiable refers to the fact that the segment are conceptually distinguishable and respond differently.it should be actionable .