Question

Question 13 Question text What does M.O.D.E. stand for in the MODE model? Select one: a....

Question 13 Question text What does M.O.D.E. stand for in the MODE model?

Select one:

a. None of the above is correct.

b. Memory; Opportunity; Decisions; Emotions

c. Memory; Opinions; Decision; Emotions

d. Motivation; Opportunity; Determinants

e. Motivation; Opinions; Determinants

Question 15

The compromise effect is increased under what condition?

Select one:

a. When involvement is high

b. Buying a product for oneself

c. When the consideration set is less than 3 brands

d. Having to justify the decision to someone else

e. Buying a gift for a friend

Question 18

Question text Suppose an insurance salesman in Southern California is trying to predict the likelihood of a client’s house being damaged by an earthquake in order to estimate insurance premium costs. Within the last several weeks, there were three moderate earthquakes that received lots of media coverage and several stories in the news related to earthquakes. In what cognitive heuristic is the salesman most likely to engage?

Select one:

a. Representativeness heuristic

b. The Price/Quality Heuristic

c. The Anchoring-and-Adjustment Heuristic

d. Availability Heuristic

e. Lexicographic Heuristic

Question 19

Question text In a _____ choice strategy, good attributes can make up for bad attributes. The “Frequency of Good and Bad Features Heuristic” is an example of this type of choice strategy.

Select one:

a. compensatory

b. None of the above is correct.

c. non-compensatory

d. attribute-based

e. conjunctive heuristic

Question 20

Question text Buying the first brand that is satisfactory on all attributes in an example of which choice heuristic?

Select one:

a. Additive-difference heuristic

b. Elimination-by-aspects heuristic

c. Price-quality heuristic

d. Conjunctive heuristic

e. Lexicographic heuristic

Homework Answers

Answer #1

M.O.D.E. stand for in the MODE model is

(d) Motivation Opportunity and Determinants.

The compromise effect increase when

(d) Having to justify the decesions to someone else.

cognitive heuristic is the salesman most likely to engage is

(b) Price/Quality heuristic.

Q19 In a _____ choice strategy, good attributes can make up for bad attributes. The “Frequency of Good and Bad Features Heuristic” is an example of this type of choice strategy.

a. compensatory

Buying the first brand that is satisfactory on all attributes in an example of

d. Conjunctive heuristic.

Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
Question 17 Decisions about ethical situations often present a(n) Select one: a. financial dilemma. b. conflict...
Question 17 Decisions about ethical situations often present a(n) Select one: a. financial dilemma. b. conflict of interest. c. legal problem. d. unresolvable problem. Question 18 Question text Quality and safety of products are central to consumers' concerns. Select one: a. False b. True Question 19 Question text Being a moral manager involves all of the following activities except Select one: a. communicating about ethics and values. b. role modeling. c. using rewards and discipline effectively. d. delegating effectively. Question...
1- Which of the following expenditures can be classified as operational in WSCs? Select one or...
1- Which of the following expenditures can be classified as operational in WSCs? Select one or more: a: None of these expenditures are operational. b: Upgrading memory modules of old serverS. c: Buying Servers and switches for the first time to establish the WSC. d: The rent of the plot where the WSC is located. e: Other /////////////////// 2- In computer processors, which of the following attributes maintained consistent exponential growth in the last 4 decades? Select one: a: Clock...
Question 5 What forms of retaliation might be aimed at a whistle-blower? Select one: a. cold...
Question 5 What forms of retaliation might be aimed at a whistle-blower? Select one: a. cold shoulder from coworkers b. transfer to another office c. not given promotion d. all of these choices Question 6 An ethics screen is Select one: a. a set of ethical standards against which job candidates are evaluated. b. a set of financial criteria which must be met before the proposed action is evaluated ethically. c. a set of select standards against which the proposed...
Question 33 Not yet answered Marked out of 1.00 Flag question Question text Official development assistance...
Question 33 Not yet answered Marked out of 1.00 Flag question Question text Official development assistance targeting the rural sector ________. Select one: a. has become increasingly tied to performance indicators b. has stagnated in recent years c. continues to decline d. has continually increased in recent years e. none of the choices (above and/or below) Question 36 Not yet answered Marked out of 1.00 Flag question Question text Traditionally, most countries have developed by ________. Select one: a. liberalizing...
Question text Which of the following is not a source of finance for new ventures? Select...
Question text Which of the following is not a source of finance for new ventures? Select one: a. Funds from venture capitalists b. Rights Issue c. Initial public offerings (IPO) d. Loans from banks
Question text Equipment should be retired when: Select one: a. the net present value of future...
Question text Equipment should be retired when: Select one: a. the net present value of future cash flows is equal to or more than zero b. it is in poor condition c. the net present value of future cash flows is negative d. a better model becomes available
Question text The inventory costing method that reports the earliest costs in ending inventory is Select...
Question text The inventory costing method that reports the earliest costs in ending inventory is Select one: a. FIFO b. specific identification   c. weighted average d. LIFO
Question 35 Not yet answered Marked out of 1.00 Flag question Question text Suppose the local...
Question 35 Not yet answered Marked out of 1.00 Flag question Question text Suppose the local university charges $85 per credit hour. If tuition increases from $85 to $93 per credit hour, using the midpoint method, what is the percentage change in price? Select one: a. 8.62 percent b. 9.12 percent c. 9.41 percent d. 8.00 percent e. 8.99 percent Question 36 Not yet answered Marked out of 1.00 Flag question Question text Suppose the Chicago Bears football team raises...
Question 9 Pricing has to remain competitive so that .. Select one: a. workers get paid...
Question 9 Pricing has to remain competitive so that .. Select one: a. workers get paid fair wages b. companies can maximize their profits c. consumers get as high-quality products as possible d. consumers are free to choose the best exchange Question 10 Which of the following is not one of the major approaches to thinking about business ethics? Select one: a. ethical tests approach b. conventional approach c. principles approach d. rights and duties approach Question 11 Which of...
In a structured interview, which of the following is typically true? Select one: a. The interview...
In a structured interview, which of the following is typically true? Select one: a. The interview is specifically tailored to each applicant. b. Questions are drawn directly from the job analysis to ensure that each is relevant to the position. c. Structured interviews require less preparation than unstructured interviews. d. There are no follow-up questions. Question 42 Not yet answered Points out of 1.00 Flag question Question text Job____________ can be thought of as a combination of affect and thoughts...