Question 13 Question text What does M.O.D.E. stand for in the MODE model?
a. None of the above is correct.
b. Memory; Opportunity; Decisions; Emotions
c. Memory; Opinions; Decision; Emotions
d. Motivation; Opportunity; Determinants
e. Motivation; Opinions; Determinants
The compromise effect is increased under what condition?
a. When involvement is high
b. Buying a product for oneself
c. When the consideration set is less than 3 brands
d. Having to justify the decision to someone else
e. Buying a gift for a friend
Question text Suppose an insurance salesman in Southern California is trying to predict the likelihood of a client’s house being damaged by an earthquake in order to estimate insurance premium costs. Within the last several weeks, there were three moderate earthquakes that received lots of media coverage and several stories in the news related to earthquakes. In what cognitive heuristic is the salesman most likely to engage?
a. Representativeness heuristic
b. The Price/Quality Heuristic
c. The Anchoring-and-Adjustment Heuristic
d. Availability Heuristic
e. Lexicographic Heuristic
Question text In a _____ choice strategy, good attributes can make up for bad attributes. The “Frequency of Good and Bad Features Heuristic” is an example of this type of choice strategy.
b. None of the above is correct.
e. conjunctive heuristic
Question text Buying the first brand that is satisfactory on all attributes in an example of which choice heuristic?
a. Additive-difference heuristic
b. Elimination-by-aspects heuristic
c. Price-quality heuristic
d. Conjunctive heuristic
e. Lexicographic heuristic
M.O.D.E. stand for in the MODE model is
(d) Motivation Opportunity and Determinants.
The compromise effect increase when
(d) Having to justify the decesions to someone else.
cognitive heuristic is the salesman most likely to engage is
(b) Price/Quality heuristic.
Q19 In a _____ choice strategy, good attributes can make up for bad attributes. The “Frequency of Good and Bad Features Heuristic” is an example of this type of choice strategy.
Buying the first brand that is satisfactory on all attributes in an example of
d. Conjunctive heuristic.
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