Question

When a firm engages in socially responsible activities with a prime focus on reputation:

social responsibility tend to become a form of social marketing.
		the measure of positive reputation gained is impossible to calculate.
		profits have to be sacrificed for social causes.
		it always loses employee loyalty.

Answer 1

A. Social Responsibility tend to become a form of social marketing.

The Corporate Social Responsibility (CSR) is a concept according to which a firm/ industry has to give back to the society, with whom's support and faith, have helped the firm to grow. Firms give back in form of social responsible activities like building health care facilities, creating public awareness, planting trees etc. They also utilise this platform of CSR activities for advertisement and marketing.