Question

Please answer the following questions (true/false)

1. KFC has made effective use of religious marketing themes in Indonesia and India where use of pork and beef are restricted due to religious reasons

2. The first step in international marketing research is the collection of data

3. While marketers should be secure in their own convictions and traditions, generosity is required to appreciate the integrity and value of other ways of life and points of view.

4. In Europe, the individual EU countries are giving up the right to set their own product standards, and are making other sacrifices in exchange for improved market access.

5. Since there is no alphabet which sounds like a "P" in Arabic, "Popeye's" becomes "Bob eyes" and Pepsi sounds like "Bebsi." This is an example of difference due to phonology

6. As a component of abstract (as opposed to physical) culture, many forms of music exhibit the same "think global, act local" paradox that is at the heart of global marketing

Answer 1

1) Solution: True
Explanation: KFC applied the religious marketing themes while marketing its food items in Indonesia and India
2) Solution: False
Explanation: The initial step in any marketing research study will be developing the reserach design
3) Solution: True
Explanation: In marketing the generosity is needed for appreciating the value and integrity of other approaches of life
4) Solution: False
Explanation: The individual EU countriesnations in Europe are not giving up the right to set their own standards for the product.
5) Solution: True
Explanation: The difference due to phonology causes the change on the patterns of sounds
6) Solution: True
Explanation: At the heart of global marketing the cultural component of abstract exhibit the same paradox