Question

Please answer the following questions (true/false) 1. Examining the size of individual product markets, measured in...

Please answer the following questions (true/false)

1. Examining the size of individual product markets, measured in terms of annual sales, provides another perspective on international marketing's importance

2. Microsoft is subject to U.S. antitrust laws no matter what country it is doing business in.

3. Aesthetic elements that are attractive, appealing, and in good taste are perceived as decent and accepted universally

4. If a foreign company is taken over by the host country government and some form of compensation is paid, "confiscation" has occurred

5. In addition to big, showy, custom motorcycles, Harley-Davidson has a broad range of bikes that well suit European riding habits

6. Culture includes both conscious and unconscious values, idea, attitudes, and symbols that shape human behavior and that are confined to one generation

Homework Answers

Answer #1

1) Solution: True
Explanation: In global marketing the size of individual product markets measured in terms of sales is vital.
2) Solution: True
Explanation: Microsoft will be subject to the America antitrust laws irrespective what nation it is doing business in.
3) Solution: False
Explanation: Aesthetic attractive elements will not be perceived as universally accepted.
4) Solution: False
Explanation: The "expropriation" has occurred when a foreign firm is taken over by the host nation government and compensation is also paid for it
5) Solution: True
Explanation: Harley-Davidson has wide range of bikes as per the European riding habits
6) Solution: True
Explanation: Culture does not includes all values that are confined to one generation

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