Alex Rodriguez is a famous baseball player. He recently admitted to using steroids in his earlier games.
This would tarnish his image beyond repair, as not only would his sponsors take their hands off him, but also his advertising campaigns would go in for a toss.
That is, due to his admission of using steroids, his image of a solid baseball player would get tarnished and his fans would not see him as he is. He would appear to be a druggie and thus his demand in the advertisement industry would also get reduced drastically, as no company would want a celebrity with a tarnished image to endorse for them.
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