The clothing company which differentiates itself in many
areas.
Zara is the part of the company which is the world's second
largest clothing retailer.
The company improved its position on the market
innovation.
Zara's idea was to sell cheap clothes inspired from famous
french fashion brands.
Zara managed to differentiate its image as a brand from its
competitors and also became one of the most popular garment brands
world wide.
The clothing has spread its high fashion to low cost product by
establishing unique and successful practices.
Unlike most clothing retailers who relocate their plants
,twothird of Zara's designs are produced in spain to reduce the
time to transport goods to stores.
Zara succeeded in fast fashion and persuaded high paying
customers.