Firm’s internal resources and
capabilities and activity are its core competencies. Company can
achieve more than average profits by attaining the higher effective
core competencies. When you get to know the core competencies of
company in better way you can create value creating strategy that
can help firm to overcome rival firm.
By learning the internal resources
and capability and activity one can gain insight about the how the
company can gain competitive advantage of firm and product value of
that firm in market.