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Public relations very often is about putting a positive "spin" on things, even though that "thing"...

Public relations very often is about putting a positive "spin" on things, even though that "thing" might very well be a very negative event hard to justify or overlook. What is an example of a positive "image" that is put forward that exemplifies p.r. to you? What techniques of "spin" are used? Does this exemplify what the author says or serve as a point of dispute?

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