Question

QUESTION 1

True or False? Individuals who are more socially connected are more likely to adopt innovations.

QUESTION 2

True or False? Product lines tend to be less standardized.

QUESTION 3

True or False? When a company tries to create new uses for its product, it is undertaking a market modification program.

QUESTION 4

True or False? A hospital has decided to add more services to its health and wellness program. In this case it has undertaken a market modification program.

QUESTION 5

True or False? The relationship between satisfaction and loyalty is most strong when satisfaction is high.

Answer 1

1> True

Reason

If one is more connected, they are more connected to other people and they exchange ideas more, so those people should adopt innovations more.

2> True

Reason

A product line is a group of related products under a single brand sold by the same company. Companies sell multiple product lines under their various brands

3> False

Reason

This is product modification, not market modification.

4> False

Reason

No, they do not alter the market for the existing products.