What do you think is your consumer buying behavior? What factors do you think shape your buying behavior?
The Buying Behaviour of a normal consumer like meaning is quite simple. Here first, the recognition of the problem is done where I may be deprived of some needs and want for instance I need running shoes. Second thing I do after that is to gather the information from various sources and third I would analyse various alternatives and then come to a decision to choose an alternative which I feel is the best for me. The factors that shape my buying behaviour include personal factors such as perception, attitude, the price structure, opinion of other consumers etc.
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