Question

8) “Death Wish” research can be characterized as:

( ) Research using techniques that offer little in the way of value.

( ) Quick, low cost research that corroborates what the marketer already thought.

( ) Research that results in a decision to kill a product idea.

( ) All of the above

( ) Both A and B.

9) Which kind of research uses experiments to identify cause-and-effect relationships between variables?

( ) Descriptive

( ) Exploratory

( ) primary

( ) Secondary

( ) Causal

18) One of the most important things a research can do for a manager is to provide the same perspective of the problem/opportunity.

( ) True

( ) False

Answer 1

8. Option E.

• Death wish reasearch is a quick, low cost research that corroborates what the marketer already thought.
• It can be characterized as a reasearch using techniques that offer little in the way of value as it may not be accurate and may lead to wrong decisions.

9. Option E.

• Causal research uses experiments to identify cause and effect relationship.
• This research is used to form a relationship between dependant and independent variables by manipulating independent variables to observe its effect on a dependant variable.

18. True.

• One of the most important thing that a researcher must do for a manager is to provide the same perspective of the problem/opportunity.
• If the researcher doesn't provide correct perspectives then wrong problem will be investigated and findings will no longer be useful to the manager's.