Airbnb, Inc. is a privately held global company headquartered in San Francisco that operates an online marketplace and hospitality service which is accessible via its websites and mobile apps. Members can use the service to arrange or offer lodging, primarily home stays, or tourism experiences. The company does not own any of the real estate listings, nor does it host events; as a broker, it receives commissions from every booking. c) Based on the information provided, help the company to grow further. d) Think for a moment about the company’s core competences that represent its business domain to help the company to grow further. You can opt between three possible Diversification Strategies - Concentric Strategy, Horizontal Strategy, and Conglomerate Strategy. Explain Your answer.
Airbnb can grow gigantically by diversificationstrategy allowing hourly based rooms at low cost and offering renting services to individuals for longer periods and digitisation of rooms to be Agile and future fit.
Core competencies like global brand image, competitive fast mover advantages, higher customer awareness, constant innovation, wide distribution network has built Airbnb a great brand altogether.
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