Question

The decline in Schwinn Bicycles can be attributed to failure to execute on critical success factors....

The decline in Schwinn Bicycles can be attributed to failure to execute on critical success factors. Which one was NOT one of them?

Select one:

a. Operational excellence

b. Customer intimacy

c. Product leadership

d. Executive team cohesion

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Answer #1

Answer- The correct answer is C ie., Product leadership. Schwinn bicycles were one of the leading bucycle companies in the 20th century and dominated the bicycle industry. In the years when motorcycle became popular and led to the decline of bicycles, at that time schwinn purchased many small bicycle producers to produce bicycles at much lower cost so at to maintain or improve the sales level. Even after the market crashed the schwinn company continued produced bicycles at lower cost and also made some innovations and eventually came out as a great innovator. Hence this factor to critical success cannot be the reason of it’s decline. The main reason for it decline was unable to compete with the japanese companies who turned out to be quite innovative.

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