Question

Nike’s early success can be attributed to its ability to

Select one:

a. Bootstrap and innovate in its economic model

b. Create a lasting competitive advantage

c. Solve a problem or pain for a niche market and grow from there

d. Exploit a macro trend in the market based on personal experience

Answer 1

• Option b is the most suitable answer.
• Nike's early success can be attributed to its ability to create a lasting competitive advantages.
• Nike has become the world renowned company through their branding. From the initial days itself Nike had spend most of its profit on advertising and making the brand logo "swoosh" recognisable for all. They also focuses on sponsorship of many athletes and thereby catching the attention of the world.
• Their advertising strategies are of emotional importance. The advertisement will contain more information about the health benefits rather than showing their brand name. The Slogan "just do it" imparts a sense of athleticism within the people's mind .