Question

Conduct an informal communications audit of a fortune 500 company. Research and locate as many forms of communications as you can find. (Answer the 5 questions below, Approximately 5 pages, APA, due end of week 6)

Discussion Questions:

1) What do you notice? How consistent are the different communications?

2) What have been the key success factors ?

(Describe at least 3 factors)

3) Where are they vulnerable?

(Describe at least 3 vulnerabilities)

4) What should it watch out for?

(Describe at least 3 areas for concern)

5) What recommendations would you make to senior marketing executives going forward with their IMC strategy?       (Describe at least 4 recommendations)

Tip- the bigger the company the easier to find info, and remember all the social media sites.

Answer 1