Question

1. Our class will be using SWOT analysis in the Final Project. Laura Yamamoto provided a breakdown of the components of this type of analysis. A SWOT would characterize a company's high levels of debt and limited resources as ___________________.

Group of answer choices

threats

strengths

opportunities

weaknesses

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Bissell ( sells vacuum cleaners, rug shampoo, etc)  is developing its new products for consumers' special cleaning needs due to having children and pets. After successful segmentation research is completed, the company will decide what group of people they will attempt to attract as customers. Randy Sinott tells us that after successful segmentation research is completed, the company will decide what group of people they will attempt to attract as customers. There are many different reasons why a company could decide to choose one approach over another for example, the size of the segment, the profitibality of the segment, and the influence of the segment. Management should next carefully determine the ____________________ ____ which may be the most important decision they make in developing the marketing mix.

Group of answer choices

​the promotional strategy

​the desired profit margin

​target market (s)

​the pricing strategy

​a distribution method

Jane's company is introducing a line of shoes for older women. She is responsible for developing and implementing the marketing plan for a new type of walking shoe targeted toward them. Her responsibility includes making sure that the production and deliveries to the retail stores are coordinated for this new product. In order for the marketing implementation to be successful, Jane should be sure the needs of ____ customers are met.

Group of answer choices

​both the planned and realized

​the internal

​the external

​the planned

​both the internal and external

Answer 1

Blank 1) Weakness

Since it is an internal and existing problem, it will be the company's weaknesses.

Blank 2 ) Target Markets

The target markets are the people that a business aims at focussing on while doing business. So target market setting needs to be focused upon as further marketing decisions and strategies are done in accordance to this

Blank 3) both the internal and external

The organisation to meet its customers expectations need to fulfill the needs of its internal customers. Therefore this way both internal and external customers requirements meet.