Question

marketing

how B2C marketing differs from B2B marketing. Give examples.

Answer 1

B2C: Business to customer. The end user is the customer. Purchases by customers are based on emotion, people buy on spur of the moment. Advertisement and promotion play a crucial role in sales. The quantities sold are small and the customer-retailer relationship is for a short period. Example of B2C model is buying shoes in the mall, mobile phone services

B2B: Business to business. The end user is other businesses. Purchases by businesses are based on logic as businesses strive to cut down costs. The relationship in B2B is for a longer period and is based on trust. The quantities sold are large. The relationship is that of a manufacturer-supplier, wholesaler-retailer, wholesaler-manufacturer. Example of B2B are car manufacturer buying car parts like tyres.