What is the central theme for "Distance Still Matters-The Hard Reality of Global Expansion" by Pankaj Ghemawat? Provide critical analysis with strenghts and weaknesses.
The central theme is barriers or indications to understand how it can change a country's investment decisions.
The theory talks about four major distances ie cultural , political , geographical and economical distance. The theory pictures investment projects and role of these distances in affecting those decisions.
Strengths
: detailed analysis of investment descions based on all factors
: more practical approach to overseas investment , oursourcing etc
: risk , credit and other economic indicators.
Weakness
: doesnot provide critical nature of industries
: numeric data is missing
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