Question

What is the central theme for "Distance Still Matters-The Hard Reality of Global Expansion" by Pankaj...

What is the central theme for "Distance Still Matters-The Hard Reality of Global Expansion" by Pankaj Ghemawat? Provide critical analysis with strenghts and weaknesses.

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Answer #1

The central theme is barriers or indications to understand how it can change a country's investment decisions.

The theory talks about four major distances ie cultural , political , geographical and economical distance. The theory pictures investment projects and role of these distances in affecting those decisions.

Strengths

: detailed analysis of investment descions based on all factors

: more practical approach to overseas investment , oursourcing etc

: risk , credit and other economic indicators.

Weakness

: doesnot provide critical nature of industries

: numeric data is missing

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