NCAA compensated to players that they are students first, through scholarships and overall college experiences like tuition, free books, room and board.
NCAA made signed the documents for the right to use his/her likeness because if he hadn't, he said, he wouldn't have been able to play.
Price fixing agreement consists of fixing scholarship amounts and denying athlete's ability to shop their names, images and likenesses which artificially enhances the benefits flowing to the NCAA and its members.
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