Question

What are the key factors in assessing the attractiveness of a market or sub market?

Are market trends an issue in your home country? Why or why not?

Answer 1

There are many factors to assess the attractiveness of a market. Market growth rate and size, institutional contexts of a particular region, Culture of a market among others and competitive environment are key factors in assessing the attractive of a market.

There are other ways to assess the attractiveness of a market or sub market including Short term and long term profit, competition within the market, creating defensible position within market, using political and government support. Market attractiveness is important for the growth of market.

Market trends is an issue in my home country. Because, it effect the consumers' purchasing and shopping intentions.