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Discuss the assembly of a company’s product mix, giving reasons for mix optimization and ways in...

Discuss the assembly of a company’s product mix, giving reasons for mix optimization and ways in which this might be achieved

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Answer #1

A company's product mix may represent a wide variety of products completely not related to each other for example- razor blades and detergent or may produce different types of same products for example liquid detergent, detergent powder. It is done to offer consumers wide variety of products and to increase company's sales.

It might be achieved if company gains enough trust if customers for one of its products as it would encourage the customers to try more.

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