Question

1-What issues of confectionery consumption and expectations exactly should be researched at this stage of product development?

2-What secondary data would be helpful in conducting initial market analysis?

Answer 1

Question:1-

What issues of confectionery consumption and expectations exactly should be researched at this stage of product development?

Solution:

The confectionery sector is one of the important sector in food and beverage industry (Godshall,2015) that involve the products based on

• Sugar-based products - for examples, cooks, jelly, candies, sweets, jams etc.
• Chocolate-based products - for examples Dark, white chocolates, Chocolate cake, Chocolate milk shake etc.
• Wheat-Based products- for example Biscuits, snakes, cookies etc.

At the stage of product development, the confectionary consumptions and expectations must be researched at the consumers well beings related to

• health safety,
• taste,
• originality in flavour or exact extract from natures product.
• Wellness