Question

Due to advances in health care and treatments, elderly people are living much longer than before. ​As a result  health care companies are making adaptations to meet the needs of an aging population as the demand for medical services and products such as diabetes supplies increases. This change in marketing strategy is best explained by a change in

Group of answer choices

​income levels.

​cultural values.

​consumerism.

​subcultures.

​demographics.

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The Classic Hotel Group has begun to offer entire floors of rooms in its hotels that are smoke-free, adults-only, and pet-friendly. The Classic Hotel Group is responding to changes in

Group of answer choices

​the legal environment concerning smoking in hotels

​demographics of pet lovers

​changing cultural values and lifestyle preferences

​cultural diversity.

​customer demands for comfortable rooms

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While Silk Soymilk engages in environmental scanning and analysis, the company is more likely to change its products and marketing strategies to adapt to environmental forces rather than trying to influence these forces. Silk Soymilk has a(n) ____ approach to marketing environmental forces.

Group of answer choices

​reactive

​variable

​negative

​inactive

​proactive

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​Costco believes that most of its sales are to small businesses rather than consumers -- and that women are more likely to be making the purchasing decisions. This is an example of a(n) _____________ that Costco could test through marketing research.

Group of answer choices

​hypothesis

​conceptual error

​sampling error

​descriptive sample

​experimental question

Answer 1

Ques 1) Demographics

the population age is a part of demographics. So a change in age category of population is a change in demographics.

Ques 2 ) demographics of pet lovers

Allowing pets in hotel and making it more pet friendly, it is catering to changing demographics of pet lovers

Ques 3) reactive

Reactive approach means reacting to something. Hence adjustment according to a change in taste of target audience will make the strategy reactive in nature.

Ques 4) hypothesis

We use hypothesis to test something. So our assumption or beliefs can be tested in an experiment by creating hypothesis